New Life BRA CYCLE

Jaymart Group Holdings Public Company Limited, in collaboration with Sabina Public Company Limited, organized the “New Life BRA CYCLE: Where Do Old Bras Go?” project to promote the proper management of old and deteriorated underwear by channeling unused bras into a process of conversion into clean energy, which helps reduce the amount of waste and lessen environmental impact, while also supporting the most efficient and beneficial use of resources.

In addition, the project also aims to create social value, whereby every participation in discarding one bra equals the donation of one new bra to various foundations and charitable organizations, in order to pass on assistance and support to those in need in society.

It also reflects the company's commitment to conducting business alongside environmental and social responsibility, in order to jointly build a society of sharing and sustainable development.

Project Goal: In 2025, the collection rate of old bras shall be no less than 30 kilograms at the bra collection bin location in Building A.

Project Performance: In 2025, Jaymart was able to collect and process old underwear into the clean energy production process totaling 30.25 kilograms.