Innovation and Technology

Our Commitment
The creation and development of innovation are key drivers for organizational and business growth in a sustainable manner, especially in an era where technology is rapidly evolving and playing a crucial role in shaping consumer behavior.
For Jaymart Group Holdings Public Company Limited, innovation is at the heart of driving the organization toward efficient and sustainable growth. The company places great importance on integrating digital technology and new innovations into all aspects of its business operations to enhance service quality, improve operational efficiency, and maximize satisfaction for customers and all stakeholders.
Particularly in the retail business for electronic devices, the company focuses on leveraging advanced technology to optimize processes, from inventory management and store operations to the development of an Omni-Channel sales strategy that seamlessly integrates online and offline platforms to meet customer needs in all circumstances. With a strong commitment to becoming a leader in innovation and technological application, Jaymart continuously invests in new technologies to enhance customer experience and expand its customer base in a highly competitive market. This includes significant investments in digital systems and service solutions that cater to modern consumers, particularly in online transactions and efficient financial services.
Jaymart technological and innovation development strategy enables the company to remain competitive in a fast-changing market while building trust among customers and stakeholders—key factors for achieving long-term sustainable growth.
Jaymart Group drives its business forward through digital technology and cutting-edge innovations via its three core subsidiaries: J Elite, J Ventures, and Avantis Laboratory. Each of these companies plays a crucial role in developing technology that strengthens the overall business of the Jaymart Group.
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J Elite Co., Ltd.
J Elite Co., Ltd. has developed the central CRM system for the Jaymart Group, known as “J Point” This is a point accumulation system designed as a rewards program for customers who purchase products or use services within the Jaymart Group. Whether shopping at Jaymart Mobile stores or engaging with other businesses under the Jaymart umbrella, customers can accumulate J Points.
The J Point system is designed to build brand loyalty and encourage spending within the group, reinforcing customer engagement and enhancing overall business synergy.
Management Approach of J Elite
1. Expanding the J Point Ecosystem Across All Group Businesses - J Point is designed to allow customers to accumulate points from purchases or services across Jaymart Mobile, J Fintech, Singer, J Ventures, and other affiliated businesses within the Jaymart Group.
- Customers can redeem their points for discounts or exclusive privileges from business partners.
2. Expanding Partnerships with Business Allies - J Point is integrated with partner platforms, including e-commerce, restaurants, hotels, and other businesses, to enhance its usability and provide greater benefits to customers.
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J Ventures Co., Ltd. (JVC)
J Ventures is a technology and digital transformation developer within the Jaymart Group, specializing in blockchain and digital asset innovations. The company has developed JFIN Coin and JFIN Chain, Thailand’s native blockchain, aimed at integrating blockchain technology and digital assets into Jaymart Group's businesses. J Ventures also creates financial and investment opportunities in the digital era.
Management Approach of J Ventures (JVC)
1. Developing Blockchain and Digital Asset Infrastructure J Ventures is a leading blockchain provider in Thailand, offering secure and transparent digital transaction solutions.
- Developed JFIN Coin, a digital token used within the Jaymart ecosystem.
- Created JFIN Chain, a blockchain platform applicable to various industries, including financial services, supply chain management, and smart contracts.
- Built enterprise blockchain platforms to facilitate efficient transactions and reduce operational costs.
2. Advancing Digital Identity and Cybersecurity Technologies To ensure secure digital transactions, J Ventures focuses on digital identity solutions and data security:
- Developed a Digital Identity and e-KYC system on blockchain to prevent identity fraud.
- Implemented Zero-Knowledge Proof (ZKP) and Multi-Factor Authentication (MFA) for enhanced identity verification security.
- Strengthened collaborations with technology partners to advance cybersecurity solutions.
3. Expanding Partnerships with Public and Private Organizations J Ventures collaborates with both domestic and international organizations to develop industry-wide solutions:
- Works closely with Thailand's Securities and Exchange Commission (SEC) to ensure compliance with digital asset regulations.
- Partners with the Bank of Thailand (BOT) and regulatory agencies to develop digital financial infrastructure.
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Avantis Laboratory (Thailand) Co., Ltd.
Avantis Laboratory (Thailand) Co., Ltd. is a subsidiary of Jaymart Group and J Ventures, specializing in financial and investment services through Web3 technology. The company provides a real estate asset exchange platform, enabling users to conduct real estate transactions in an innovative and seamless manner.
Management Approach of Avantis Laboratory (Thailand)
1. Defining Vision and Innovation Strategy - Enhancing the real estate transaction experience with Web3 technology for greater convenience and security.
- Developing technology strategies tailored to the target market by analyzing user needs and future technology trends.
- Building a high-security real estate asset exchange platform using blockchain and smart contracts to ensure transparency and trust among users.
2. Strengthening Partnerships in Technology and Innovation - Forming strategic alliances with leading Web3 technology providers to integrate advanced and secure technologies into the platform.
- Collaborating with financial, investment, and real estate experts to develop and apply cutting-edge technologies suited to the market.
Supporting The SDGs Goal
Advancing global sustainability through alignment with the UN SDGs.
Stakeholders Directly Impacted
Goals
- Develop 2 innovation and technology projects per year.
- Develop 10 innovation and technology projects by 2030.
Management Approach
The Key Guidelines are as Follows:
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1Collecting Customer Feedback and Identifying IssuesUnderstanding customer needs and challenges is essential for developing products and services that align with market demands. Jaymart is committed to actively listening to customers and collecting feedback through various channels, including customer surveys, usage data analysis, and direct interactions. This data is then utilized to enhance products and services.
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2Monitoring Innovation Trends and DevelopmentsJaymart closely monitors global innovation trends, particularly in the technology and financial sectors. The company collaborates with strategic business partners who possess specialized expertise to drive new innovations that align with Jaymart’s strategies and business objectives.
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3Sourcing Innovations to Support Net-Zero EmissionsJaymart actively seeks innovations that contribute to achieving net-zero greenhouse gas emissions. This includes developing technologies and services that reduce environmental impact, such as renewable energy adoption, resource conservation, and recycling promotion.
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4Developing Internal Training Programs
- Jaymart has integrated E-Learning into its training programs to enhance employee skills and knowledge effectively. This approach supports continuous professional development across various fields.
- On-demand online learning: Employees can access learning content anytime, anywhere through an E-Learning platform, allowing for flexible and convenient knowledge acquisition.
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5Implementing Innovations such as E-Documents in the OrganizationJaymart has initiated the use of E-Documents to improve document storage and accessibility within the organization. This enhances operational efficiency, security, and reduces the risk of losing important documents. Additionally, it supports environmentally friendly business practices, contributing to long-term sustainability.