Driving the Organization Toward an AI Maturity Organization

Jaymart Group Holdings Public Company Limited reaffirms its vision of becoming a future-oriented organization driven by technology and innovation, with a focus on elevating the organization toward an AI Maturity Organization through the "J.Ai Maturity Transformation" project, operated by J Ventures Company Limited, to strengthen digital capabilities and the effective and sustainable use of Artificial Intelligence (AI) across all business groups within the organization.

The project aims to cultivate an "AI Maturity Mindset" among employees, focusing on developing foundational AI knowledge (AI Literacy), digital maturity, critical thinking, and the practical application of AI in daily work — including problem-solving and the concrete development of business processes within each department.

Key project activities include the J.Ai Maturity Mindset Bootcamp for representatives from JMart Group affiliated companies, covering the financial, retail, real estate, insurance, energy, and other service business groups. The Company has collaborated with Pi R Square Company Limited, an AI specialist, to serve as coach and consultant — transferring knowledge, concepts, and guidelines for the appropriate and safe use of AI tools.

Bootcamp participants learned to use AI Tools and techniques essential for working in the digital era — regarded as default skills for the modern workforce — with a focus on leveraging AI to generate tangible results, improve work efficiency, reduce redundant processes, and support data-driven business decision-making.

Upon completion of the training, representatives from each participating affiliated company are designated as "AI Champions" to lead AI transformation within their organizations — transferring knowledge, encouraging AI adoption, and continuously expanding AI technology applications within their respective departments, in line with the people-centric approach to digital transformation.

To support a sustainable elevation toward an AI-ready organization, J Ventures Company Limited plans to organize the Jaymart Group AI Hackathon in the following year, providing an opportunity for employees from all affiliated companies to collaboratively develop AI solutions that address real business needs, promote knowledge exchange, and create innovations that can be further developed for commercial use — ultimately generating long-term economic, social, and organizational value.