Dance to the Beat, Never Stop for Good Health: Jaymart Senior So Smart in collaboration with Huawei and Young Happy

In an era of rapid change in both technology and social structures, the elderly are among the groups most at risk of being excluded from access to information, technology, and social activities. Recognizing this issue, Jaymart initiated the "Senior So Smart" program in 2015 to create a space for learning, promote physical and mental well-being, and continually enrich the happiness of elderly individuals in the community.

The "Senior So Smart" project was developed as a social activity designed to address health and technology accessibility needs for the elderly, with the following objectives:

• To promote holistic well-being, encompassing physical, mental, and social health.
• To strengthen basic digital technology skills.
• To create a space for social inclusion and a sense of self-worth.
• To build collaborative networks between the business sector, communities, and external partners.

All of this is delivered through activities that are easy to understand, enjoyable, and relevant to the context of elderly life.

In 2025, Jaymart continued this initiative through a workshop under the concept of "Dance to the Beat, Never Stop for Good Health," held at the ESG Bonding Hub, The Ninth Towers. The Dance Exercise activity was designed to suit the participants' age group, emphasizing rhythms that are safe for joints and muscles, with experts on hand to provide close supervision. The activity helps improve blood circulation, strengthen muscles, relieve joint stiffness, and reduce bodily pain, while also stimulating memory, concentration, and positive emotions through rhythmic movement to music.

Beyond the physical health benefits, the project also creates tangible social value by providing elderly participants with opportunities to meet, converse, and share life experiences, fostering community relationships and building the emotional resilience needed for daily life.